Watt Matters

Founded in 2015, Watt Matters is a company specializing in sustainable energy solutions for condominiums. Its mission ? To provide innovative and efficient solutions that help property owners and managers reduce their carbon footprint while saving on energy bills. What sets them apart is their turnkey service, which includes feasibility studies, financing, installation, maintenance, and monitoring.

We have carried out several campaigns for the company—a particularly challenging task on multiple levels: the very niche and B2B sector, and its exclusive focus on Brussels, in particular. The goal? Quality results in reputable media rather than quantity.

Overall, we launched several campaigns, some based on the company’s news, such as the inauguration of the "Résidence Nord" in September 2023, and others related to broader industry news, like the end of green certificate eligibility for cogeneration installations in April 2024, or the expiration of tax benefits for electric vehicle charging stations in July of the same year.

These campaigns brought us great results : over 20 media placements in outlets such as La Libre, La Première, Vivacité, La DH, BX1, La Libre Immo, L'Echo, Le Soir, Le Soir Immo, Sudinfo, and more.